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Gatorade apologizes over LeBron-related tweets

 
Gatorade apologizes over LeBron-related tweets
Posted Friday, June 6th 2014 @ 2pm  by  (Photo by ROBYN BECK/AFP/Getty Images)

SAN ANTONIO (AP)  Gatorade has apologized for tweets posted from the company's account after Miami Heat star LeBron James was forced to leave Game 1 of the NBA Finals.

James was forced out of the game because of cramps, a sign of dehydration. Temperatures in the arena in San Antonio soared during the game because of an air conditioning outage, and the Spurs pulled away after James departed for a 110-95 win.

Gatorade tweeted "With a game this hot, we're right at home" late in the game. Several other now-deleted tweets followed from the account, including one saying "The person cramping wasn't our client. Our athletes can take the heat."

James is a paid endorser of Powerade, a rival of Gatorade. The Heat have Gatorade products on their sideline during games.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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